Helped ChefKart grow by
Designing its
✦ Website
👇 Checkout ChefKart's Live Website here
Impact & Results 🏆
✦ 2x Traction
3x
Click Rate
40%
Reduced Drop Offs
4k+
Happy Customers
About the
Project
"In this project, I undertook a comprehensive redesign of ChefKart's website to enhance user experience, drive engagement to market its 3 Services- ChefIT (one time cook), Monthly Subscription, Chef For Party and optimize conversion pathways. Our goal was to create a visually captivating and intuitively navigable platform that effectively showcases ChefKart's culinary services and generates leads."
Role
✦ Focus Area
User Engamement
Easy Navigation
Trustworthiness
Conversion Rate
My role was designing a website that reflect ChefKart's brand identity and resonate with the target audience. Transforming the platform into a user-centric and conversion-optimized destination. I Collaborated closely with stakeholders to understand business goals, user needs, The website must have:
User engagement
Brand Identity
Trustworthiness
Marketing the 3 Services
Decreasing the Drop Offs
Unfiltered Testimonials
Easy Navigation
Leads into Customer
Showcasing Works
Visitors into Customer
Top
✦ Objectives
Increasing the Funnel Rate
By strategically positioning itself as a leading platform connecting users with professional cooks, ChefKart acknowledges the immense potential of its website as a primary marketing channel. With a clear understanding of the customer journey and conversion funnel, It seeks to optimize its website to increase click rate where people starts booking through website.
Maximising Lead Generation
Firstly, the aim is to increase user engagement and interaction by strategically placing compelling CTAs, intuitive navigation, and informative content throughout the website. Secondly, the objective is to widen the conversion funnel by reducing drop-offs at various stages of the user journey, thereby maximizing the potential for lead generation and converting visitors into customes.
Marketing the Services
We aims to simultaneously market the services effectively by highlighting its unique value proposition, showcasing success metrics, and leveraging social proof to build trust. ChefKart endeavors to create a seamless and enjoyable user experience while understanding the services anf booking them ulteimately.
Competitors
✦ Analysis
⚠️ Lengthy landing page leads to frustration among users
⚠️ The hero section looks empty and lacks brand personality
⚠️ Lack of Navigation bar causing inconvenience
⚠️ Informations getting ignored due to Lack of visuals & layout
⚠️ Lack of categories for details like cook's details
⚠️ CTA can be placed in accordance with the information nicely
Cookzy
⚠️ This layout adds to the monotony and can lead to drop offs
⚠️ No use of contrast and too much of empty space
⚠️ Lack of Heuristic principles
⚠️ Text Heavy data & lack of categorisation & Hierarchy
⚠️ Information not supported with visual adds to cognitive load
⚠️ Lack of Enthusiasm while reading leading to disinterest
Coox
⚠️ Lack of hero banner to introduce the platform among users
⚠️ Limited list of cooks which cannot be accessed through website
⚠️ 3 services are not categorised differently which misses the motive
⚠️ Never ending landing page scroll which can create confusion
⚠️ Monotonous format being used to describe everything
⚠️ Lack of brand identity & it looks like a textual blog page
Designing
✦ Website
The Hero Section with
Appropriate CTA
The Hero Section
According to studies by Nielsen Norman Group, users form an opinion about a website within 0.05 seconds of landing on it. A visually appealing hero banner consisting ChefKart's Chefs can capture users' attention and guide them towards desired actions.
Placing Intutive CTA
Placing a compelling CTA in the hero section ensures that users are immediately directed to explore ChefKart's services, increasing the likelihood of conversions.
Pricing & Features Table
Choosing The Best
Pricing Table
Price transparency is crucial for building trust and credibility with users. Transparent pricing positively influences purchase decisions and reduces customer churn.
Clear & Concise
Including a pricing tab with clear and concise information about each service's cost enables users to evaluate the value proposition and affordability of ChefKart's offerings, leading to higher conversion rates.
Application preview
For Making User's Aware
Increasing the Retention Rate
Demonstrating its features and benefits in a compelling manner, ultimately increasing user retention and conversion rates.
Reasons Why One Should
Choose ChefKart?
Quality, Convinience & Trust
Customers prioritizes factors such as quality, convenience, and customer service when choosing service providers. Highlighting key benefits addresses users' concerns and differentiates ChefKart from competitors.
Showcasing Chefkart's Strength
The "Why Choose ChefKart" section showcases the platform's strengths, such as professional cooks, easy booking process, timely service, and responsive support, fostering trust and confidence among potential customers.
Unfiltered Testimonials
For Gaining Trust 🥇
Trust & Proof
User testimonials serve as powerful social proof, influencing purchase decisions and building brand trust.
Validating The Quality
Including testimonials from satisfied customers validates the quality and satisfaction level of ChefKart's services, alleviating concerns and hesitations potential users may have.
How Chefkart Works?
For Educating Users 📌
How it works? as Visual Aid
Research: Visual aids, such as infographics, can enhance user comprehension and engagement. Incorporating visual elements can increase user retention and understanding of complex information.
Reducing Cognitive Load
Simplifying the explanation of the platform's process for users in to 4 simplified steps, reduces cognitive load and making it easier for them to grasp. Increase the likelihood of conversions by providing clear guidance on how to use the service.
Gallery of Cooked Dishes
Showcasing The Work
Quality Of Cooked Food
Gallery of dishes made by cooks allows users to visually explore the variety and quality of culinary creations available on ChefKart's platform. It also helps in building trust.
Appetizing Visuals Increasing The Interest
This not only showcases the expertise of the cooks but also entices users with appetizing visuals, increasing their interest and likelihood of engaging further with the website.
Displaying Top- Rated Chefs
For Building The Bond
Showcasing the Expertise
Humanizing the brand by showcasing the expertise and talent of professionals can strengthen brand loyalty and engagement
Dedication Of The Professionals
Introducing the platform's top cooks adds a personal touch to ChefKart's brand, highlighting the skill and dedication of its culinary professionals, which can resonate with users and foster trust in the platform's services.
ChefIT- One Time Cook
Service Specific page
ChefIt- One Cook Service
Getting a certified cook for one-time to prepare delicious food in your kitchen.
Benefits of ChefIT
Healthy & hygienic food- Tailored to Your Taste- Trained & Verified Cooks- Quick Service
How It Works
Register on app → Select ChefIt → Fill requirement & pay → Pay, Get a cook
Monthly Subscription
Service Specific page
Monthly Subscription Plan
Trying the service for a minimal trial amount and, if satisfied, get the same cook appointed for a month.
Benefits of Monthly Subscription
30 day assured service- Trained & Verified cooks- Effortless replacements- Quick Service
How It Works
Register & select service → Specify needs & make initial payment → Schedule trial & get a cook assigned → Pay, confirm & begin service
Chef For Party
Service Specific page
Chef For Party
Hiring a professional Multi-cuisine expert chef to elevate your party hosting experience
Benefits of Chef For Party
Multi-Cuisine Professionals- Prompt Service- Customisable menu- Bartenders, Waiters, etc.
How It Works
Register & select service → Specify needs & make initial payment → Select the dishes & pay the final amount→ Begin your service hassle-free
Personal Reflections 🏆
Talking about personal reflections & growth, this project helped me
Come up with multiple iterations & ideations
Collaborate with Seniors to brainstorm while ideating
Prioritizing business & Customer both
Always considering pros & Cons of the scenarios
View the Live Website 😁
For viewing the live website Please Click on the CTA below